Web designer & developer · Los Angeles
Your website has one job: turning visitors into customers.
Selected work
Case 01 · Redesign
Organic Nail & Spa
A clearer path from choosing a service to booking a chair.
- 01
The problem
The original homepage had no navigation or booking button on the first screen. Visitors had to work to find basic information and take the next step.
- 02
What I found
Booking links sat several screens down, while prices were embedded in flyer images. The salon’s services were there, but the route from browsing to booking was hard to follow.
- 03
What I did
Designed a citrus-led identity, brought booking and visit details into the first screen, and rebuilt prices as a readable, categorized menu.
Case 02 · Projection mapping
Lightbender
Show the experience. Make the next step clear.
- 01
The problem
Projection mapping is experienced in motion. The website needs to communicate the work as well as explain the service.
- 02
What I found
The work spans events, film, installations, and architecture. Visitors need to see that range and quickly understand who is behind it.
- 03
What I did
Built a video-led portfolio with a browsable work reel, focused service positioning, and a direct project inquiry path.
Case 03 · Music & artist identity
Caitlin Byk
An artist’s world, with the music one click away.
- 01
The problem
An artist website has to express a point of view while giving listeners an easy way to find the music.
- 02
What I found
Artist imagery, current releases, streaming links, and the biography all need a clear place in the page.
- 03
What I did
Brought the artist’s photography and signature into the hero, with release-focused listening actions, an artist introduction, and contact links.
Case 04 · Consulting & coaching
Impact Lab
Different services. A more understandable path in.
- 01
The problem
A consulting business serving both organizations and individuals needs to help each visitor find the right starting point.
- 02
What I found
Fractional leadership, three coaching programs, workshops, and speaking are distinct offers for different buyers. The founder’s operating background connects them, and a thirty-minute call is the one next step.
- 03
What I did
Rebuilt the site as a leader’s marked-up working document. A week planner on the home page and a coaching fit finder point each visitor to the right service, and every page ends in a clear way to book.
Case 05 · Casting & talent scouting
Millen Đang
A reel first. Then three clear doors.
- 01
The problem
A casting director and talent scout is judged on taste. The site has to show the work and still let both talent and productions find what they need.
- 02
What I found
Scouting, casting, and contact are three different conversations, and the credits are visual. They need room to be seen, not a list to scroll.
- 03
What I did
Opened on a looping reel with three doors: scouting, casting, and about and contact. Scouting shows twelve street digitals and ten placements, and casting opens fifteen productions into a spread viewer with a filmstrip.
Case 06 · Event styling & luxury picnics
Picnic in the Garden
Set the scene. Start planning the celebration.
- 01
The problem
An event styling business needs to show the feeling of a celebration while helping visitors find the right service.
- 02
What I found
The offering extends beyond picnics to dinner parties, hotel surprises, balloons, bloom bars, and other custom celebrations across New York City.
- 03
What I did
Built a table-inspired website with a browsable service menu, event galleries, a personal introduction to Katia, and a guided date inquiry form.
Pricing · Plan your project
Let’s sketch out your project.
Two ways to start. Talk it through with me, or see your options in about a minute. Starter sites from $1,900; custom websites from $3,200.
Guidance first
I need some guidance.
You know your goals, not the technical side. Tell me about your business and I’ll recommend a plan on a free 15-minute call.
Explore scope
I know what I want.
Pick a plan for your kind of business, add only what you want, and watch your total as you go. No commitment.
- Fixed price in writing before you pay
- 50% to start, 50% at launch
- 30 days of support after launch
Before you ask
Questions, answered.
01 / 10
What’s included in every website?
- Mobile-friendly design
- SSL security and speed tuning
- Contact form, click to call and maps
- Search essentials and a sitemap
- Privacy policy and terms
- Basic analytics and cookie consent
- Easy text, hours and photo edits
- Domain connection and a handoff
02 / 10
What’s the difference between Starter and custom?
Starter is built on my own proven layout with your colors, photos and words: up to 3 pages, one round of feedback, ready in about 2 to 3 weeks. It’s the most affordable way to look professional online. A custom site is designed from scratch around your brand, with two feedback rounds and room for features like an online store, an editable menu or a portfolio you update yourself. Plenty of businesses start with Starter and move to custom when they’re ready.
03 / 10
What happens after I reach out?
I reply within 2 business days. We start with a free introductory call, then agree on pages, deliverables, timing and ongoing costs in writing before you pay a 50% deposit. Design includes two consolidated feedback rounds, so you see every page before it’s built. The balance is due when your site is approved and live.
04 / 10
Is the ballpark the real price?
It’s an honest range from my current prices. After our call I send a fixed price in writing, and nothing is due until you agree to it.
05 / 10
How long does it take?
Starter sites take 2 to 3 weeks, and most custom websites take 4 to 6. Online stores and projects with writing, photography or branding take a little longer. The biggest variable is how quickly content and feedback come back, so you’ll get a schedule with real dates before we start.
06 / 10
What if I need changes after launch?
Text, hours and photos are yours to edit, and I’ll show you how. Bugs are covered for 30 days after launch. New features and ongoing edits are quoted separately, or a care plan from $150 a month handles updates for you.
07 / 10
I’m not technical. Is that a problem?
Not at all. You know your business, and I handle the technical side. Every decision comes to you in plain language.
08 / 10
What’s not included?
Hosting, domain, email, paid app and ad spend fees are paid directly to those providers. Copy and images come from you unless you add writing or photography. Privacy policy and terms are included and tailored to your business; attorney review is separate.
09 / 10
Will my site be accessible?
I use WCAG 2.2 AA as the accessibility target, with keyboard navigation, readable contrast, form labels and semantic structure, to support ADA and California Unruh Act obligations. An accessibility review adds documented testing. Compliance depends on the finished site, its content and any third-party tools.
10 / 10
Do you only work with Los Angeles businesses?
No. I’m based in Los Angeles and work with businesses nationwide, over video calls and email.
Didn’t find your answer? Ask me directly
How it works
Three steps. One person, start to finish.
- 01
Audit
I dig into your current site and find what’s costing you.
- Booking buried three taps deep
- Prices trapped in a photo or PDF
- Slow to load on a phone
- Missing or wrong on Google Maps
- 02
Design
Custom design around your brand. No templates, no borrowed identity.
- Built from your photos, colors and voice
- You see every page before it’s built
- Feedback rounds built into the schedule
- 03
Build
A fast, clean site, ready for real customers.
- Works on every phone, tablet and screen
- Search essentials ready at launch
- Built with WCAG 2.2 AA accessibility practices
- Easy for you to update after launch
The person behind the design
A seat at the table. A clear way forward.
I’m Ryan Hall, a web designer and developer in Los Angeles. I find what’s getting between your business and your next customer, then design and build a website that clears the way. From the first audit to the finished build, you work directly with me.
I create custom web designs and develop responsive websites for small businesses, salons, restaurants, artists, and professionals. Explore the project planner for three clear options and price ranges.
Before websites, I worked in commercial photography and production for brands like Vogue, VICE and Reebok. I still design like a photographer: light, framing, and what the eye lands on first.
Start a project
Let’s build what’s better.
Tell me about your business and what you need. You don’t need a package picked out. Ask for a recommendation or a free introductory call.